The Shoe Company (written “The Shoe Co.” on its own site) gives Shoe VIP members a birthday gift of 20% off, but it’s a Canadian program that US shoppers can’t use. The retailer doesn’t ship orders to the United States, and the birthday gift is only valid at its stores in Canada and on its Canadian website. This post sits under Unavailable for that reason, and the details below are for readers who live in Canada.
What The Shoe Company Is
The first The Shoe Co. opened in 1992, and the chain has since grown to more than 115 locations across Canada. It’s a Canadian shoe store chain whose parent is Designer Brands, the same company that runs the DSW stores in the United States. The birthday gift belongs to Shoe VIP, the free rewards program the chain launched in November 2019.
Why This Isn’t A Deal For US Shoppers
Three rules close the door. The Shoe Co. sells to customers in Canada only, and it doesn’t ship orders to the United States or internationally. The Shoe VIP birthday gift is valid only at participating The Shoe Co. stores in Canada and www.theshoecompany.ca. The program is also separate and independent from the DSW U.S. VIP Rewards Program, so a DSW account won’t carry over either.
How The Birthday Gift Works In Canada
Join Shoe VIP and tell the program your birthday: you provide your month and date of birth by logging into your account at www.shoevip.ca. Members who provide their birthday (month and day) receive a 20% off gift to redeem anytime within 30 days following the birthday declared. The offer expires 30 days from the date of issuance, which typically falls on the date of birth you provided, so the 30 days run from about your birthday.
The rules on using it are short. It’s limited to one redemption per customer per calendar year, it has no cash value, it can’t be combined with any other coupon or offer, and it can be combined with Shoe VIP Rewards. It isn’t valid on gift cards, previous purchases, returns or exchanges, and the discount applies before taxes.
What Else Joining Gets You
Members earn 1 point per $1 spent at the Insider level, and a $5 reward arrives every time you reach 100 points. Shoe VIP members also get free shipping on every order with no minimum, and a $20 reward when they buy three pairs of eligible kids’ shoes in a calendar year. The program is free to join, and its second level, VIP Influencer, is earned with $300 of spending in a calendar year.
If You Live In The US
The same parent company runs DSW in the United States, and DSW has its own birthday reward through its own program. Our DSW post has the details. The Shoe Co.’s terms are plain that its program doesn’t connect to DSW’s, so treat them as two separate sign-ups.
Eligibility and Cost
You need to be in Canada to use the gift. Membership is open to individuals at least 13 years of age. The program is offered by Designer Brands Canada Inc. and is free to join.
Q&A
Q: Does The Shoe Company have a birthday discount for US shoppers?
A: No. The Shoe Co. only sells and ships within Canada, and the birthday gift is only valid at its Canadian stores and website.
Q: How much is the Shoe VIP birthday gift?
A: 20% off.
Q: How long do I have to use it?
A: 30 days from the date of issuance, which typically falls on the date of birth you gave.
Q: Can I use it twice in a year?
A: No. It’s limited to one redemption per customer per calendar year.
Q: Does a DSW account work at The Shoe Co.?
A: No. The two programs are separate and independent.
Compare This To
DSW gives $5, and $10 at its top tier. Famous Footwear gives $5 at STAR and $10 at SUPERSTAR. Shoe Carnival gives $5, or $10 at its Gold level.
More Information:
These details are from The Shoe Co.’s pages as they stood between February and June 2026. Programs change their terms often, so check The Shoe Co.’s own page for anything newer before you rely on them.
