You check six major car rental companies for a birthday perk, and none of their loyalty programs have one, not even the ones owned by the same parent company. Enterprise, Alamo, and National share an owner but run three completely separate loyalty programs, and so do Avis and Budget.
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No program, real cashback instead
Hertz: no birthday benefit in its complete current loyalty terms. A genuine 5% TopCashback rate exists instead, the strongest of the six.
Avis and Budget: both owned by Avis Budget Group, both run completely separate loyalty programs, and neither has a birthday benefit. Both carry a real 3% TopCashback rate.
Enterprise, Alamo, and National: all three owned by Enterprise Holdings, all three run separate programs, and none has a birthday benefit. Enterprise and National each carry a real 2% TopCashback rate; Alamo carries 3%.