Puma gives PUMA RED members a 20% discount for their birthday month, and the catch is timing: your birthday has to be saved in your account at least one week before your birthday month starts. PUMA RED is free to join for US residents who are 18 or older, and the discount is good only during your birthday month.
What Puma Is
Puma is a German athletic apparel and footwear company headquartered in Herzogenaurach, in Bavaria. Rudolf Dassler founded it in 1948 after it split from the Dassler Brothers Shoe Factory. Puma North America runs the US shop at us.puma.com, which sells shoes, clothing and accessories for women, men and kids.
How To Get The Puma Birthday Deal
Join PUMA RED with your email address and a password, then make sure your birthday is saved in your account. Puma only needs the month and day, not the year, and it has to be on file at least one week before your birth month starts. Do it the moment you join so the deadline never catches you.
What You Get
PUMA RED comes with two separate 20% offers. The welcome discount is a one-time 20% off when you join. The birthday gift is a 20% discount for your birthday, available within your birthday month and valid only during that month.
Puma doesn’t say how the birthday discount reaches you, whether it needs a minimum order or what it leaves out, and it adds that additional terms, conditions and exclusions may apply. Check the total at checkout before you place your order. Because of the one-week rule, joining during your birthday month leaves you out of this year’s discount, so join at least a month ahead.
Online And In The App
The PUMA RED program is offered to customers making purchases at PUMA.com and in the PUMA mobile app. Rewards can’t be applied to gift cards or redeemed on Puma products bought through PUMA retail stores or any third-party retail store, website or marketplace. Puma doesn’t say whether the birthday discount counts as one of those rewards, so plan on using it at PUMA.com or in the app rather than at a Puma store or another retailer.
Newsletter Or Account?
The birthday discount goes with your PUMA RED account. If you’re hoping for a birthday code that arrives because you joined the newsletter, Puma doesn’t describe one, so the account and a saved birthday are what count.
Eligibility and Cost
PUMA RED is open to US residents who are at least 18 years old, within the United States, the District of Columbia and US territories. It’s free to join, and no purchase is necessary.
Q&A
Q: How much is the Puma birthday discount?
A: 20% off during your birthday month.
Q: How early do I need to sign up?
A: Have your birthday (month and day) saved in your account at least one week before your birth month starts.
Q: How long is the offer good for?
A: Only during your birthday month.
Q: Does it cost anything to join?
A: No. Joining is free and no purchase is necessary.
Q: Is there a birthday code from the newsletter?
A: Puma doesn’t describe one. The discount goes with your PUMA RED account.
Q: Can I use it at a Puma store?
A: Puma’s rewards can’t be redeemed at PUMA retail stores, and it doesn’t say whether that includes the birthday discount. Plan on PUMA.com or the app.
Compare This To
Nike gives members 10% off with a $100 minimum purchase. Asics gives $10 off an order of $25 or more, and Adidas gives adiClub members a birthday reward that varies by level.
Puma is covered in our guide to shoe and sneaker birthday deals, along with how it compares to the rest.
More Information:
Current as of October 19, 2026. Programs change their terms often, so check Puma’s own page before you rely on the details.
