Aveda mails a birthday certificate within 28 days of your birthdate, redeemable during your birthday month, in store or online. One per year. The unusual part is that it arrives…

Morphe requires your account to be signed up and activated on or before the 1st of your birthday month. That is one of the three exact deadlines in this month’s…

Charlotte Tilbury requires your birthdate at least two weeks before your birthday. That is one of only three exact, checkable deadlines in this month’s beauty lineup, and missing it means…

Tarte emails a birthday gift or discount code on your actual birthday, and it is available at every VIP tier. You must be logged in to apply the code at…

Origins gives $10 off a $25 order on your birthday, at every tier, and the birthdate field is optional at signup, which means plenty of members never get it. Adding…

Kiehl’s gives every rewards member a free Lip Balm #1 on their birthday regardless of points, with higher tiers adding deluxe samples and a travel-size product. A birthday reward that…

MAC’s birthday gift is only for Silver and Gold members, not Bronze. Silver starts at $150 of spending a year and Gold at $500. A new member at Bronze gets…