New Balance gives members a special offer on their birthday, and membership is free, but New Balance doesn’t say what the offer is. There’s no dollar amount or percentage to report, only how to get on the list and what the old program used to pay.
What New Balance Is
New Balance is an American multinational corporation specializing in athletic footwear, sportswear and related accessories. Membership starts at its online shop, newbalance.com, and New Balance also has retail locations that offer in-store 3D foot scans.
How To Get The New Balance Birthday Deal
Create a New Balance account, which is how you become a member. Receiving birthday offers is one of the member benefits, and you can opt in to emails when you create your account or subscribe to emails at any time. Since the offer is a member benefit and email opt-in is part of sign-up, opt in to emails when you join.
What The Birthday Offer Is
The birthday benefit is one sentence long: members receive a special offer on their birthday. New Balance doesn’t give an amount, say how the offer arrives or say when it starts. It doesn’t mention a minimum order, an expiration date or any exclusions, and it doesn’t say whether your birthday has to be on file. If you want to know before your birthday, sign up several weeks ahead and see what New Balance sends.
Free, And Not A Points Program
Membership costs nothing. It’s 100% free. It also isn’t a rewards or loyalty program that requires an accumulation of points, so there are no points to build up first. Other member benefits include free shipping and returns, members-only offers and sales, event invitations and early access to select product.
The Old $20 Reward Is Gone
New Balance used to run a points program called myNB Rewards, which gave a $20 off birthday reward to members who filled out their profile with their day and month of birth. That program ended, and myNB Rewards members stopped earning NB Points after December 15, 2021. The $20 belonged to that program, and nothing in New Balance’s current membership details carries it forward.
Eligibility and Cost
Membership is free, and you can use your benefits immediately after signing up and verifying your account. New Balance doesn’t state an age or location requirement.
Q&A
Q: How much is the New Balance birthday offer?
A: New Balance doesn’t say. It calls it “a special offer.”
Q: Do I need to spend money to join?
A: No. Membership is free and isn’t a points program.
Q: Is the $20 myNB Rewards birthday reward still around?
A: No. New Balance ended that program, and points stopped being earned after December 15, 2021.
Q: Do I need to give my birthday?
A: New Balance doesn’t say. The old myNB profile asked for your day and month of birth.
Q: Is the offer for online or in-store?
A: New Balance doesn’t say.
Compare This To
Nike gives members 10% off with a $100 minimum purchase. Asics gives $10 off an order of $25 or more, and Puma gives 20% off for PUMA RED members in their birthday month.
New Balance is covered in our guide to shoe and sneaker birthday deals, along with how it compares to the rest.
More Information:
These details are from New Balance’s membership page as it stood in May 2026. Programs change their terms often, so check New Balance’s own page for anything newer before you rely on them.
