Von Maur’s Rewards page lists a “Birthday Reward” of 2x, 3x or 4x points on “one day during birthday month,” and it starts at the Silver level, which means $500 of spending. It’s bonus points, not a discount code, and the program is built around the Von Maur charge card.
What Von Maur Is
Wikipedia describes Von Maur as an “American department store chain” based in Davenport, Iowa. Its Rewards program is newer than the stores. The company’s history page dates it to 2022: “The Von Maur Rewards program is introduced as an added benefit of the Von Maur credit card.”
How To Get The Von Maur Birthday Deal
The Rewards page opens with “Now Von Maur charge holders will gain access to exclusive offers and rewards.” Registration, in a store or online, asks for the details the terms list: first and last name, phone number, email address, “Von Maur Charge Card Number,” a full mailing address and “Birthday (month and day).” Von Maur’s email sign-up form also has a birthday box beside the line “We would love to wish you a Happy Birthday!” but it doesn’t state a gift. The pages don’t say whether you can join Rewards without a charge card, so ask in the store if you don’t have one.
What The Birthday Reward Is Worth
The Rewards page describes the perk in one line: “Earn extra points on the day of your choice during your birthday and anniversary month.” Points are simple: “Earn one point for every $1 you spend on qualifying purchases,” and “Once you’ve earned 500 points, you have the option to redeem a $5 reward.” That makes a normal point worth a cent. Silver ($500 to $2,499) earns 2x on your day, Gold ($2,500 to $24,999) earns 3x and Platinum ($25,000+) earns 4x. If the multiplier covers the whole purchase, $250 spent on your chosen day earns a Silver member 500 points, which is the $5 reward, against 250 points on any other day. Blue members, at “$0 – $499,” have no birthday line on the page.
What Else Comes With It
Every tier, Blue included, lists “Free ground shipping,” “Free basic alterations,” “Free gift wrap” and “Free curbside pickup.” Silver and above also list an anniversary reward of 2x points on one day in the month you joined, plus invitations to member events. Platinum adds a concierge service and same-day home delivery within 50 miles.
What The Old Post Claimed
An earlier version of this post said Rewards members get a unique discount code by email in their birthday month, usable in stores or online, and that you need a valid ID at the store. The pages we read describe bonus points on a day you pick, with no code, no email gift and no ID check. The only birthday field is month and day, entered at registration.
What Was Actually Checked
Von Maur’s Rewards page, Rewards terms, history page and email sign-up form were read on 2026-10-12. The site rejected plain requests, so the Rewards pages were read in a browser. A 2022 copy of the terms says “Last updated: May 9, 2022,” and the current terms page shows no date. The pages don’t say how the bonus day is picked, what time period the tier dollar amounts cover, or whether the multiplier applies to every purchase that day.
Eligibility and Cost
Rewards is free. The terms say it’s “offered and available to users who are 18 years of age or older” in the United States, and “Von Maur employees are not eligible for our Rewards program.” The terms allow one program account per charge card account.
Q&A
Q: Does Von Maur give a birthday discount?
A: Not a discount. The Rewards page lists extra points on one day of your choice in your birthday month.
Q: Which levels get the birthday reward?
A: Silver (2x), Gold (3x) and Platinum (4x). Blue doesn’t.
Q: What do I need to spend to reach Silver?
A: The page sets Silver at $500 to $2,499.
Q: Do I need a Von Maur charge card?
A: The page speaks to “charge holders” and registration asks for a card number. It doesn’t say whether the card is optional.
Q: Is there a birthday code or a free gift?
A: Nothing on the pages we read says so.
Compare This To
Victoria’s Secret gives a $10 Reward to every Rewards member, and American Eagle gives a one-time $5 off in your birthday month. Lulus lists a birthday reward from $5 up to $30 by tier.
If you’re still choosing, our guide to department store and designer birthday deals covers Von Maur and the others in the same group.
More Information:
Verified against Von Maur’s Rewards page and Rewards terms, read first-party 2026-10-12. Programs change their terms often, so check Von Maur’s own page before you rely on the details.
